Q: Why is following up on LinkedIn after a networking event important?
A: Following up on LinkedIn after a networking event has three main advantages:
* Take Advantage of the Momentum: Continuing the conversation while the interaction is still fresh can help solidify the relationship.
* Stay Top of Mind: Remind your prospects who you are amidst the many people they met at the event.
* Repeat Your Value Proposition: Reinforce your product or service, helping your prospect remember why they should stay in contact with you.

How to Follow Up on LinkedIn
Q: How can you effectively follow up on LinkedIn after a networking event?
A: Here are the steps to follow up on LinkedIn effectively:
Find the LinkedIn Profiles of Your Leads: Use LinkedIn search filters with their first name, last name, title, or company to locate their profiles.
Send a Connection Request: Send a connection request within 24 hours of meeting your prospect.
Add a Note to Give Context: Include a personalized note mentioning where and how you met.
Propose a Clear Next Step: Suggest a clear next action, like a Zoom meeting or reading specific content.
Follow Up with InMail if No Reply: Use LinkedIn InMail to contact prospects who haven’t accepted your connection request.
Follow Up with Email if No Reply: Use tools like Lusha to find and send emails if LinkedIn efforts fail.
Automate Your Follow-Ups: Use automation tools like LaGrowthMachine to streamline your follow-up process.

LinkedIn Follow-Up Message Templates
Q: What templates can you use for LinkedIn follow-up messages?
A: Here are some templates for LinkedIn messages, InMail, and emails to follow up after a networking event.
1. LinkedIn Connection Request Template
When you had a full conversation:
“Hey <first_name>, following up as promised after our conversation on <topic> at <event name>. It was a pleasure meeting you. I’m particularly interested in continuing our conversation on <specific topic>.”
When the conversation was brief:
“Hey <first name>, we met at <event>. We briefly talked about <topic>. Interested in continuing the conversation here 😉”
2. LinkedIn Message Template to Follow Up
For setting up a meeting:
“Thanks for accepting my request <first_name>. As said in my note I’m interested in continuing on conversation on <topic>. Found your insight really relevant. Are you available next week so we can continue where we stopped?”
For sharing relevant content:
“Thanks for accepting my request <first_name>. I came across this article today: <link>. Interesting perspective on what we talked about at <event>. What do you think?”
3. InMail Message Template if No Reply
“Subject line: <event name> talk
Hey <first_name>, sent you a connection request to know if you were willing to continue the conversation we had at <event name> on <topic>. Let me know if you do.
Best, [Your Name]”
4. Email Message Template if No Reply
“Hey <first_name>,
We met at <event>. My name is [Your Name]. We had a 15-min conversation on <topic>. Does that ring a bell? I tried to reach you out on LinkedIn unsuccessfully so I’m following up here. I found our conversation really interesting, especially the fact that <mention something specific>. I’d be curious to know more about what you do at <company> to face that issue.
Best, [Your Name]”

Bonus LinkedIn Follow-Up Strategies
Q: What additional strategies can enhance your LinkedIn follow-ups?
A: Here are two bonus strategies to generate leads:
1. Follow Up on People You Didn’t Meet
You can follow up on all attendees even if you didn’t meet them personally. Use LinkedIn events or event websites to get the list of attendees.
“Hey <first_name>, I was at <event> like you but didn’t get the chance to meet you. Did you enjoy it? They had great speakers. Particularly enjoyed <mention a specific fact>. If this topic also interests you, let me know. Would love to exchange about it.”

2. Contact Attendees of LinkedIn Events
Search for relevant LinkedIn events and contact the participants.
Before the event:
“Hey <first_name>,
I’m reaching out because you showed interest in participating in <event>. Is this a problem you currently face at <company_name>? I recently wrote a white paper on this topic. Let me know if this helps.
Best, [Your Name]”
After the event:
“Hey <first_name>,
Saw you attended <event>. Was it interesting? Didn’t get the chance to attend. Looking for feedback.
Best, [Your Name]”

Conclusion
To maximize the effectiveness of your LinkedIn follow-ups, remember these three key points:
Use a multichannel follow-up strategy, including LinkedIn messages, InMail, and emails.
Be super specific in your follow-up messages to personalize the outreach.
Don’t limit yourself to people you met; also contact those who attended the same events.